Studio 790: The First All-Women U.S. Firm to Design Formula 1 Paddock Club Suites
- Ann Lopez
- Jun 29
- 4 min read
Let’s talk Formula 1.
Yes, it’s fast. Yes, it’s global. But if you’ve been paying attention lately, you know F1 isn’t just about the race anymore—it's about the lifestyle, the luxury, and the design.
And long before it became the cultural moment it is today, Studio 790, the interior design firm for the Miami Grand Prix Paddock Club Suites, was already setting the tone. Back in 2022—before F1 hit the mainstream fashion circuit, before billion-dollar brands rushed in to build trackside playgrounds—we were quietly (and boldly) redefining what the F1 Paddock Club Suites could be in conjunction with N Krush (the London-based sports marketing company) for the Miami Grand Prix.
Not corporate. Not predictable. Not recycled. But personal. Immersive. Brand-defining.
We didn’t just decorate. We designed the experience.
The Paddock Club Suites That Changed the Game
When Studio 790 was brought on to lead the interior design for multiple Paddock Club suites in 2022 for the 2023 Miami Grand Prix race, we saw the opportunity clearly: the traditional model was stale—and ripe for disruption.
So we elevated it...here is our 2023 recap. From the Formula 1 Paddock Club Suite to JP Morgan and AutoNation, we tailored each suite to not only tell a quiet luxury story, but a suite that served the prestigious guests that consumed the experience.
Designing for F1: A Studio 790 Signature Approach
We treated each suite like a luxury hospitality brand. We layered textures, hotel-like moments, curated color stories, custom art stories and we handpicked every piece down to the coasters and coffee table books. We turned temporary spaces into emotional brand expressions that made people stop, feel, and remember.
It wasn’t just a suite. It was a vibe. And it set a new standard. Now, let's dive into some of our most common questions we get.
Q: What makes Studio 790 the first U.S. interior design firm for F1 Paddock Club Suites?
A: In 2023, we designed the first-ever U.S.-based bespoke Paddock Club Suites for Formula 1 for the Miami Grand Prix. More specifically, —7 fully customized suites spanning 28,000 sq ft. In 2024, we expanded that to 9 suites and in 2025, 8 suites. Our work set the tone for what high-end, brand-driven hospitality design looks like at an F1 race.
Q: What brands have you worked with inside the Paddock Club?
A: Our partnership is directly with South Florida Motor Sports and through this relationship, we have worked with brands like JP Morgan, AutoNation, Gainbridge, Raising Cane's and more, with each suite designed to reflect their distinct brand voice while delivering VIP comfort and unforgettable hospitality.
Q: How is Studio 790 different from other interior design firms?
A: We're women-owned, hospitality-first, and process-obsessed. We spent 20+ years in corporate America, worked for hotels and airlines and we bring all of this experience into each project. Bespoke is our baseline. Every suite is a custom concept rooted in your brand’s DNA—there are no templates here. And, we deliver, end to end. From concept to install to tear-down (and everything in between), we own the full process with white-glove service and zero chaos. Last, we’re a strategy-first, business-focused design firm. Yes, we make it beautiful. But first, we make it make sense for your business, your audience, and the city we’re in.
We’re Not Done—We’re Just Warming Up The F1 Paddock Club Suites!
Studio 790 pioneered the concept of boutique-style Paddock Club design three years in a row in Miami and in Las Vegas —and now, we’re raising the bar again.
We’re currently gearing up for Las Vegas, one of the most high-stakes, high-style races on the circuit. And you better believe we’re bringing fresh creative, elevated concepts, and a few surprises that’ll make people say, “Wait—who designed this?”
Spoiler: We did.
Want to design the kind of Paddock Club suite that makes headlines and memories?
Let’s build something iconic.
About Studio 790 Interior Design
Studio 790 is a women-owned, full-service interior design firm led by founder Ann Lopez. Based in Miami and serving clients nationwide, Studio 790 specializes in hospitality, luxury residential, and branded event environments.
Named one of the Inc. 5000 Fastest-Growing Companies in America, the firm has been featured in HGTV Magazine and Architectural Digest, and is led by Wayfair Professional Tastemaker Ann Lopez.
Studio 790 is known for blending strategic execution with elevated, soulful design. From St. Regis Hotels to Raising Cane’s and Formula 1, the firm has created unforgettable spaces for some of the world’s most recognizable brands.
In 2023 and 2024, Studio 790 became the first U.S. interior design firm to conceptualize and execute the Paddock Club Suites at the Formula 1 Miami Grand Prix—designing over 58,000 sq ft of immersive hospitality experiences.
Studio 790 is where creativity meets process, where every project tells a story, and where good design means unforgettable experiences.
Learn more at www.studio790.com
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