Buckle up! The Formula 1 Miami Grand Prix isn’t just a race—it’s where Miami’s electric vibe meets the thrill of Formula 1, creating an experience like no other. We are so honored to be getting the chance to do this for a second year in a row. We had the privilege of designing eight Paddock Club Suites, each one a unique reflection of Miami’s vibrant culture, the thrill of the race, and of course the client brand. At Studio 790, we believe in creating spaces that are more than just visually stunning—they’re immersive experiences that captivate the senses and leave a lasting impression.
From the moment we began conceptualizing this year’s suites, our goal was clear: to elevate the Formula 1 experience by infusing it with the energy, sophistication, and flair that define both Miami and our design ethos. We wanted to push the boundaries even further by incorporating elements that would engage and excite guests, making every moment spent in the Paddock Club suites a memorable one. Whether through curated local artistry, vibrant furnishings and decor, or innovative technology, we aimed to create environments that resonate on every level.
Now, let’s take a closer look at these exceptional spaces!
Suite 1: Managing Partner Paddock Club Suite
Square Footage: 4,000
Design Story: Welcome back to the Miami American Riviera, a space that’s as timeless as it is inviting. Inspired by The Four Seasons at The Surf Club, this suite was so loved by our client last year that we didn’t change a thing—except for refreshing the styling decor. This design, with its meticulous attention to detail, balances traditional elegance with a relaxed, welcoming vibe. It draws inspiration from the rich tones of racing green and the lush, tropical essence of Miami, creating a space that feels both refined and approachable. Here, every element is crafted to make guests feel at ease, as if they’ve stepped into a familiar yet sophisticated retreat. So, sit back, savor a glass of scotch, and prepare to be part of an experience where history isn't just observed—it's lived.
Suite 2: AutoNation Paddock Club Suite
Square Footage: 1,300
Design Story: For the AutoNation suite, this year we turned up the drama with a bold infusion of black, amplifying the sleek sophistication that the brand embodies. Of course, we couldn’t forget the signature AutoNation pink, which we brought back with renewed vibrancy, creating a striking contrast that’s both powerful and unmistakably chic. The result is a space that balances modern elegance with a dynamic edge, perfectly reflecting the brand’s forward-thinking spirit.
Wanna hear something wild? We made a last-minute call to rearrange the floor plan, thinking it’d create a smoother flow. We held our breath, waiting for client approval, only to find out they loved the original layout! Cue the mad dash to put everything back in place. The client is always right...right?
Suite 3: Formula 1 Paddock Club Suite
Square Footage: 5,800
Design Story: Introducing Tropical Velocity, a design that seamlessly blends the thrill of Formula 1 with the tranquility of a tropical paradise. This year, the suite remained unchanged as the client loved the design so much from last year that they didn't want to reinvent the wheel. The space features lush greenery, luxurious gold and marble accents, and warm terracotta furnishings, all set against vibrant natural tropical wallpaper. Bold Formula 1 photography injects energy into the space, perfectly capturing the essence of speed and luxury. While we’re proud of this timeless design, we admittedly hope for the opportunity to push it further next year. It’s the ultimate setting for an unforgettable race weekend!
Suite 4: GFL / HPS Paddock Club Suite
Square Footage: 1,600
Design Story: This design suite exudes a relaxed, coastal elegance that perfectly balances sophistication with a laid-back vibe. The space features a soft, pastel blue tropical wallpaper that creates a serene backdrop, complemented by light, airy furnishings in natural tones. Woven textures in the chairs and lamps add a touch of organic warmth, while the lush greenery introduces a refreshing burst of life, enhancing the tropical ambiance. The design is elevated with subtle, yet striking details like framed black-and-white photography that nods to the glamour of Formula 1, seamlessly blending the thrill of the race with the tranquility of a coastal retreat.
Suite 5: MIA Club Suite
Square Footage: 8,300
Design Story: For the MIA Club Suite, we aimed to create a sophisticated yet vibrant space that captures the essence of Miami while celebrating the thrill of Formula 1. The design features a rich, deep-toned tropical wallpaper that sets a moody, luxurious backdrop, perfectly balanced by the warmth of the wood furniture. The rounded, minimalist tables and sleek white chairs create a modern, inviting atmosphere, while the carefully curated decor on the shelving adds a personal touch. Large framed prints of iconic Formula 1 moments serve as focal points, infusing the space with energy and history. Accented by lush greenery, the suite exudes a sense of calm sophistication, making it the ideal environment for guests to enjoy the race in style.
Suite 6: Chairman and Owner Suite
Square Footage: 4,100
Design Story: For this year's suite, our client once again asked us to keep the existing furniture, but we were excited to refresh the styling and decor. Drawing inspiration from the timeless beauty of Amanzoe and the envisioned allure of Aman Miami Beach, we've curated a space that resonates with both tradition and modernity. This design is more than just a room; it's a refined haven where culture meets connection.
Rooted in sophistication, the suite is enveloped in warm wood tones, seamlessly blending clean, modern lines with organic textures and thoughtfully chosen accessories. The result? A space where contemporary luxury meets inviting comfort, creating an environment that feels both stately and effortlessly welcoming.
Fun Fact: The client wanted a private space within the suite for his closest friends and family, so we got creative. We designed custom privacy walls that doubled as planters and added hidden casters underneath. These mobile, elevated walls allowed us to section off the space without making it feel too exclusive. Mission accomplished!
Suite 7: Mr. Griffin Paddock Club Suite
Square Footage: 1,590
Design Story: While we’re thrilled with how all our suites turned out, we have to admit—sometimes we play favorites, haha! This suite was definitely a team favorite. The design was sophisticated and refined, it features elegant brass accents and lush velvet accent chairs. The walls are adorned with a neutral tropical print, adding a luxe, elevated, and chic vibe to the overall design. This was a brand-new client for us, and they were an absolute dream to work with. We love clients like that!
Suite 8: Raising Cane's Paddock Club Suite
Square Footage: 1,580
Design Story: Designing the Ultimate F1 Suite for Raising Cane’s was an absolute blast! Our mission from the start was to create a space that perfectly captured Raising Cane’s lively vibe while riding the adrenaline wave of Formula 1. We aimed to make the suite as exhilarating and engaging as the race itself! We showcased Raising Cane’s iconic branding with bold elements that highlight their signature colors and playful spirit. Highlights include a custom Cane's merch section and a tropical disco ball canopy bar right at the heart of the suite. This suite was definitely the talk of the Paddock Club! Our team embraced the challenge of making sure every branding moment was impossible to miss and took it to new heights. The fun and vibrant energy of this client made designing this space an absolute joy!
Confession Time: I know we previously mentioned that the Mr. G suite was our favorite, but if I’m being 100% honest, this suite for Raising Cane’s is the real winner across the entire team. It’s not just about personal preference—this design hit every mark we aimed for. We created a space that’s vibrant and dynamic, fully embodying the high-energy spirit of both Raising Cane’s and Formula 1. The excitement and engagement this suite brought to the Paddock Club made it stand out in a way that really resonated with everyone involved. It’s the suite that truly captured our creative vision and delivered a spectacular result, making it the top choice for the whole team.
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