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STUDIO 790 BLOG POST

Bienvenidos a Tulum, W Miami's New Rooftop Bar & Restaurant

At Studio 790, we thrive on the thrill of an incredible transformation and our latest creative adventure, Tulum, at W Miami was one of our favorite projects to date.


The mission: to breathe new life into an outdated restaurant and turn it into a lively, refreshing oasis that transports guests straight to the enchanting shores of Tulum. Get ready as we take you through the magical transformation, from the initial concept to the final result.


This is more than just restaurant renovation; it's a celebration of design, creativity, and the power of turning dreams into reality. Welcome to Tulum at the W Miami – a tropical oasis reimagined by Studio 790!

Tulum Rooftop Bar and Restaurant at W Miami

From the moment we began, our team was abuzz with ideas. We envisioned lush greenery, earthy tones, and natural materials coming together to create an ambiance that's both inviting and invigorating. The goal was clear: to craft a space where guests could relax, unwind, and feel as though they've stepped into a beachside retreat. Tulum, a gem on the Yucatán Peninsula, is renowned for its bohemian chic vibe, lush jungles, and pristine beaches. Before we dive into the stunning final results, let's take a moment to rewind and revisit the "before" pictures. It's always incredible to see how far a space has come, and this transformation is no different. The old restaurant was crying out for a major makeover. Let's take a look back at where we started, so you can fully appreciate the journey and the dramatic transformation that followed.



The design process for transforming the W Miami's restaurant into Tulum was both creative and methodical. We began by immersing ourselves in Tulum's stunning landscapes, vibrant culture, and laid-back yet sophisticated ambiance. From the lush jungles and pristine beaches to the bohemian lifestyle, every detail of Tulum inspired our creative process.



Tulum Rooftop Bar and Restaurant at W Miami

This moodboard captured the essence of Tulum with its earthy tones, natural textures, and bohemian elements. It became our touchstone, inspiring decisions on everything from color schemes and materials to furniture and lighting choices. Each element was carefully selected to harmonize with the laid-back yet sophisticated vibe of Tulum, ensuring that every detail contributed to the overall vision of creating a tranquil and inviting space. The moodboard not only guided our design direction but also allowed us to effectively communicate and collaborate with the team, ensuring a cohesive and seamless transformation from concept to reality.


Drawing Inspiration: Tulum's natural beauty and serene environment were our primary sources of inspiration. We wanted to capture the earthy tones of its sandy shores, the rich textures of its tropical flora, and the effortless blend of rustic charm and modern elegance that defines this paradise.


Material and Color Palette: We carefully selected materials and colors that would echo Tulum's organic aesthetic. Think distressed wood that brings warmth and character, rattan chairs that add a touch of casual elegance, and linen cushions in soft, neutral hues. To create a luxurious yet relaxed lounge area, we introduced lush velvet moss green sofas, perfect for sinking into and unwinding. For a touch of glam, we added pops of brass throughout the space, adding a modern edge that contrasts beautifully with the rustic elements.


Tulum Rooftop Bar and Restaurant at W Miami

If you love everything you see here and want to bring a touch of Tulum into your own space, shop our curated collection below!


The bar area is a perfect blend of old and new, combining timeless elements with fresh, stylish updates. We decided to keep the beautiful art deco floor intact, as its elevated design perfectly complements our vision for the space. To enhance this area, we updated the lighting, chairs, and tables. Rattan bar stools bring a touch of natural elegance, while rattan palm pendant lights add a whimsical, tropical flair.


The new marble-like bar tables were carefully chosen to match the intricate patterns on the floor, creating a cohesive and sophisticated look. We also refreshed the bar by painting in a moody lime-wash color. The result is a bar area that feels both contemporary and timeless, inviting guests to relax and enjoy the ambiance.

Tulum Rooftop Bar and Restaurant at W Miami


Tulum Rooftop Bar and Restaurant at W Miami

We had an absolute blast bringing the vibrant spirit of Tulum to life at the W Miami in Brickell! From envisioning the design to seeing every detail come together, this transformation has been an exhilarating journey. The revamped restaurant, now Tulum, is a testament to our passion for creating spaces that transport and delight. We invite you to experience it for yourself – whether you're looking to savor a delicious meal indoors or unwind in the tropical oasis of our outdoor patio, Tulum at the W Miami awaits your visit. Come immerse yourself in the beauty and charm of Tulum, right here in the heart of Brickell.


Tulum Rooftop Bar and Restaurant at W Miami



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