The 5 Most Common Mistakes Interior Designers Make During a Project Reveal (and How to Avoid Them)

Let’s be honest: finishing a design project should feel like a celebration, not another overwhelming to-do list.

But if your reveal strategy is just one Instagram post and a prayer, chances are you're leaving visibility, credibility, and dream clients on the table.

At Studio 790, we’ve turned our reveals into repeat clients, national press, and multi-year brand partnerships and the good news? You can do it too.

We created our Project Reveal Checklist to help busy interior designers showcase their work in a way that does more than look good, it drives results.

Below, we're breaking down the 5 most common mistakes interior designers make during a reveal and how to fix them starting today.

1. Skipping the Project Page

The mistake: Your Instagram post is not your portfolio.

The fix: Create a dedicated project page on your website for your project’s digital home. Use it to showcase:

• Emotional storytelling (how should the room feel?)

• Client challenges and your solutions

• Key materials and features

• Before/after images and video tours

• Testimonials (yes, even short ones count)

  
  

Pro tip: Turn this into a reusable template so every reveal feels polished and easy to produce. See an example of our latest project reveal here.

2. Forgetting SEO

The mistake: Designers tend to love visuals and overlook words but Google crawls your copy, not just your photos.

The fix: Include SEO keywords like:

• “Interior Design in [Your City]”

• “[Room Type] Remodel Ideas”

• “[Your Niche] Interior Design Tips”

• And don’t forget to rename image files, write ALT text, and add a meta description!

3. Posting Once and Done

The mistake: The biggest content killer? Only sharing your project once.

The fix: Leverage your social platforms for maximum reach:

• Share behind-the-scenes Reels

• Carousel posts breaking down the transformation

• Link to your blog/project page in your bio + stories

• Stretch the content across 1-2 weeks

4. Ignoring Email

The mistake: Your newsletter list wants more than seasonal promos, they want to see your work.

The fix: Send a beautifully curated reveal email with:

• Stunning imagery

• A personal note from you about the project

• A clear link to view the full tour

(We give you the structure in our FREE checklist!)

5. Missing the Follow-Up

The mistake: A pretty post is great, but a process for follow-up is what converts leads into paying clients. The fix: Engage with people who comment on your posts, follow up with those that inquire or show interest. Have a CRM or you can even go old school and create a simple spreadsheet to keep track. Consider an automated email flow for new leads from your project reveal.

Ready to Elevate Your Next Reveal?

If you’ve made any of these mistakes don’t worry, you’re not alone. That’s why we created The Busy Designer’s Project Reveal Checklist, your go-to guide to turn project reveals into a consistent stream of dream clients, press features, and growth.

You deserve to be seen for the work you do and when you share it with strategy, the right people will find you. Let your next reveal do the marketing for you.