Behind the Design: Four Years at the F1 Miami Grand Prix Paddock Club

Four years. Eight suites. One private structure. And a whole lot of racing fuel.

Designing for the 2026 Formula 1 Miami Grand Prix marks our fourth consecutive year as the design team behind the Paddock Club suites and we mean it when we say we don't take that for granted for even a second. Being invited back year after year is one of the greatest honors of our work, and this year, we showed up more ready than ever.

It Always Starts With the Story

Our process doesn't begin with furniture or finishes. It begins with a conversation.

For most of our F1 clients, we're continuing a relationship, which means we get to ask better questions. What worked last year? What could be elevated? Where do we push further? The conversation isn't about what goes on the walls. It's about how a brand should come to life within a space, and more importantly, how guests should feel from the moment they walk in.

That emotional brief, the feeling we're designing toward is what drives every decision that follows.

Nine Spaces. Nine Personalities.

This year we designed eight Paddock Club suites and one private structure each with its own distinct identity.

While every suite needed to feel polished and premium, "polished" looks different from brand to brand. Each space was built around its client's visual identity, audience, and energy. The color palette, materials, styling, and art stories were customized to reflect who they are not just what looks good.

The private structure was a standout moment for our team. Unlike the suites, which have fixed architectural conditions, this was a temporary build-out from the ground up giving us the opportunity to create a fully immersive branded environment with complete creative control. It pushed our creativity and our logistics in the best possible way.

Design at Race Speed

If you want to understand what it takes to design for F1, think about this: the installation window is short, the venue regulations are strict, and every creative decision has to work as hard logistically as it does aesthetically.

Temporary installations live in a different world than traditional interior design projects. You're working around access restrictions, safety requirements, tight timelines, and the unique constraints of a space that doesn't belong to you. Those limitations don't water down the design, if anything, they sharpen it.

They push us to be more intentional, more creative, and more collaborative. And we never sacrifice design innovation. Ever.

The Details That Made the Difference

This year, we leaned into layered textures, rich materials, and elevated finishes that created warmth and sophistication throughout each suite. Depending on the client, we wove in branded color moments balanced with timeless neutrals and hospitality-inspired materials that feel both luxurious and approachable.

One element that's always essential to our F1 work? Plants and florals. Miami is tropical, lush, and alive and our design should reflect that. A thoughtful plant and floral story doesn't just add beauty; it adds life, texture, and a sense of place that no piece of furniture can replicate on its own.

This year, we also created suite enhancements and custom build-outs for several spaces, a proud milestone for the team that pushed us to a new level creatively and operationally.

More Than a Space. A Moment.

The best hospitality spaces create an immediate emotional response. We want guests to feel transported, excited, curious, comfortable, and exclusive all at once. The goal was never to design a room that felt like Formula 1. It was to design an environment that felt like the brand while living up to the exclusivity and energy of F1.

At Studio 790, we're known for creating spaces that are warm, layered, and deeply experiential. Rather than leaning into obvious racing themes, we focused on storytelling letting each suite surprise guests in its own way.

The measure of success in hospitality design isn't how a space photographs. It's whether people genuinely want to be in it. And this year, they were.

A Fourth Year. A New Standard.

Projects like the F1 Miami Grand Prix remind us why we do this work. They challenge us to think about storytelling, operations, guest experience, and brand strategy all at once and to execute it all under pressure, with precision, and with joy.

We are so proud of what our team built this year. And we're already thinking about what comes next.

Want to see the full suite reveals? Click here to see them all. Stay tuned for more behind the design coming soon.

The best is yet to come.

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